Nory had to go to out for groceries. She had a big cold, her head filled with wet newspaper, as far as she could tell, but it would take more than that for Lew to go to the store.
At the coldcut counter, she asked the girl working "What's the difference between the store brand and the other one?"
"The other one's more gooder." came the reply.
"OK, give me more gooder, Nory said, going along with it.